New PDF release: All Brands are not created equal. Best Global Brands 2007

Interbrand is extremely joyful to once more put up our annual rating of the easiest worldwide manufacturers through model price, in co-operation with BusinessWeek magazine.We're proud that over the process the prior decade our greatest worldwide manufacturers research has develop into the barometer of winning model administration. The environments within which manufacturers function, and the demanding situations and possibilities they face, have replaced dramatically in this time; even if, we think the only consistent has been the inspiration model has the facility to create major financial price for the enterprise it serves, and that we will be able to degree the created worth.

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Extra resources for All Brands are not created equal. Best Global Brands 2007

Sample text

Within certain large industry sectors there are no brands that appear on the list. Why? A number of insurance companies appear on the league table for the first time – why is this? What % of the branded business needs to be outside the home country to be considered global? Was this the only test for being global? Was there a limit to the number of brands included from any one industry? Are there any brands that have a sufficient brand value but did not make the list? How did you take account of the fact that brands are run through franchisees?

A number of insurance companies appear on the league table for the first time – why is this? What % of the branded business needs to be outside the home country to be considered global? Was this the only test for being global? Was there a limit to the number of brands included from any one industry? Are there any brands that have a sufficient brand value but did not make the list? How did you take account of the fact that brands are run through franchisees? What is the relationship between the following terms: brand awareness, brand equity, brand share and brand value?

The acquisition criterion means that the Gucci brand is recognized on the balance sheet of PPR as an intangible asset while the Louis Vuitton brand does not show up on the balance sheet of LVMH. We conclude that the recognition of acquired brands on the balance sheet is a step in the right direction for providing shareholders with better information about the assets they have invested in. However, it’s still not sufficient, as the value of internally generated brands cannot be disclosed despite making up the vast majority of the most valuable brands around the world.

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All Brands are not created equal. Best Global Brands 2007


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