By Pierre-Yves Donzé (auth.)
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Extra resources for A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
11 No breakdown by product is available, but the extremely rapid rise in production volume says a great deal about this strategy of specializing in movements. By mass-producing electronic movements in its various factories in Japan and abroad, including China, Citizen aimed to dominate world markets in this field by offering very low-cost movements. 3 per cent of the volume of exports in 1990). Thus, Zhuhai SMH Watchmaking Ltd helped ensure that the Swatch Group remained competitive on world markets for quartz movements.
The US was the world’s largest market in the second half of the 20th century. 34 Thus, the arrival of Japanese competitors posed a serious threat, which in fact was not limited to this market alone but applied to the industry as a whole. 2 per cent of imports of complete watches to the United States in 1965. 5). 0 per cent of the total, as against less than 1 per cent up to 1968. 6 per cent of total imports in 1975. Yet even if American statistics do not allow us to measure this precisely, mechanical watches still accounted for the bulk of imports, as in Hong Kong.
A restructuring committee, headed by the Union Bank of Switzerland (UBS), the Swiss Bank Corporation (SBC), and Crédit Suisse, was set up in 1980. The following year, a former UBS director, Peter Gross, took over as Chairman of the Board at SSIH, which was teetering on the brink of bankruptcy. The founding and beginnings of the Swatch Group (1983–1986) The dead-end in which ASUAG and SSIH found themselves at the beginning of the 1980s led the Swiss banking partners to turn to consultant Nicolas G.
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by Pierre-Yves Donzé (auth.)